IKEA has apologized to New Zealand for promoting a map on which the nation was noticeably absent.

The photograph, which was taken at an IKEA retailer in Washington, D.C., was first revealed on the Reddit discussion board: “MapsWithoutNZ,” which chronicles situations the place New Zealand is forgotten by cartographers.

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The furnishings retailer has admitted duty. In an announcement to the BBC, the corporate mentioned it might “appropriate and compliant motifs on all our merchandise.”

“We will see that the method has failed relating to the product BJÖRKSTA world map – we remorse this error and apologize. We’ll take the required actions and the product is now being phased out from our shops,” the assertion learn.

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The apology comes amid IKEA’s latest announcement that it is going to be launching two shops in New Zealand – one in Auckland with 7000 merchandise and a restaurant, and one other exterior the capital metropolis, in keeping with The New Zealand Herald.

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This isn’t the primary time IKEA has left Kiwis off the map. Final yr one other Redditor posted a photograph map from an unspecified IKEA retailer that lacked New Zealand. In keeping with The Herald, one particular person joked that it was as a result of the corporate hadn’t colonized their nation but.

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